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Thursday, January 26, 2012

Marketing, journalism and truth as competitive advantage

I had a very interesting question, across the table from {grow} community member John Bethune:

In the minds of most people were once diametrically opposed to journalism and marketing. That changed in the era of social media?

Good question!  And actually, I think, that these fields of the social network has brought together in a variety of surprising ways.

The ideal of journalism is the search for truth. Marketing is the search for the product "the truth". I mean, that the best traders are on the way to know how their company for goods and services existing in the hearts and minds of their customers. Their task is to express the right of consumers to the best of their abilities.  So in this way, discipline are unexpectedly similar, even if the final product is completely different!

But the social web has created a significant shift for both scopes.  What it means to be a journalist today? Through the blogs and technology as the smartphone video cameras journalism to democratize.  Anyone may report, anyone can publish.  Jeff Jarvis, City University of New York recently defined a reporter today, just someone who can say, "I was there and he wasn't."

The democratization of marketing

To a large extent, the marketing has been democratized, too. Remember last year when gap has changed its logo and was such a fuss? I felt empathy for the company, therefore, that they are likely to be good traders, who as a traditional protocol – work with the designer, testing, obtain feedback, and roll.  This system worked for decades, and the change of the logo is not easy or flippant decision for the company to make a product to consumers. I'm sure ... do their duties, or at least thought.

But a few vocal people thought that the new logo was stupid (perhaps the people who were not customers!). Through Twitter and Facebook have created anti-logo of the movement. and suddenly it was embarrassing mem. You can imagine the gap marketing resume into this one morning and thought "... wait, what?"

So something as important as the adjustment of the image may not be in the hands of traders, no more. The Gap marketing strategy was essentially the crowd sourced!  Journalism seems to have been also democratize marketing.

The energy content

Content production has also been the output of the process of economic, usually in the form of advertising. But now the content is at the focus of many of the strategies of the company as the struggle to attract attention on a crowded social network.  School of journalism are full of new applicants. Why? Because the content is big business now, and new media channels have insatiable need for.  Companies need a narrator, as well as marketing graduates.

I recently worked with the President of one of my B2B customers to blog and a series of how-to videos to demonstrate their new robotic technology. I'm sure five years ago that he would have thought that would have been in the publishing business!

So this idea of the content and stories is another way that journalism and marketing through together.  For both the content that we are moving through the social network is a success and power.

True as a strategy

I think that the expectations of the "truth" and transparency is another way the social network has brought journalism and marketing together.  For a brand to have resilience and successful it can't shoot right around now. Today, there is a million watch dogs there and some of them can sniff out a fake.

A few weeks ago, I worked with some of the vendors for the hotel chain and we were talking about negative hotel reviews. "We don't mind," they told me "It makes us more real."

Interesting. True as a marketing strategy.

My idea is a few years ago, which is not necessarily what would be their reaction.  In marketing, the truth is that the new black.

Perhaps, journalism and marketing come closer than we thought?  What do you mean?

Note: John Bethune the conversation with me can be found here: "the content is force: questions and answers with Mark w. Schaefer."

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Monday, January 23, 2012

Kindle Fire PowerBolt Duo USB Car Charger with USB Cable by Kensington

Kindle Fire PowerBolt Duo USB Car Charger with USB Cable by KensingtonCharge two devices simultaneously with the PowerBolt Duo from Kensington. It features two charging ports: the powerful 2.1 Amp port has the juice you need to charge your Kindle Fire, while the 1 Amp port simultaneously charges your other mobile devices.

Price: $29.99


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Kindle Fire Leather Cover by Marware, Olive

Kindle Fire Leather Cover by Marware, OliveIf you want stunning Full HD 1080p and streaming entertainment, you've found it with the BD630 Network Blu-ray Disc Player. Now experience Full HD 1080p unrivaled picture quality, the sound of Blu-ray technology along with the possibilities of having direct access to streaming content from Netflix, CinemaNow, Vudu and YouTube.

Price: $44.99


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Get your information from Facebook

I just discovered how easy it is to get the pictures and other information back from Facebook; I therefore now plan to back up my Facebook data, all 150 megabytes. This setting has probably existed for a while, but I have never used it.

Area account settings (click home in the upper right corner) contains an active link to download a copy of your Facebook data. Click the link.

Facebook will generate your personal archive and send you an e-mail message when the file is ready.

The resulting file contains all of the photos, comments and other information in your Facebook account. The last step is to back up this file to a CD, external hard disk or online service to ensure that the information is not lost, even if the computer fails.

Now that I have all my data back, I plan to create a Facebook Story Book. I will provide an update to this post when I have finished my photo book.

Beth Sutton

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Demise of Kodak?

Two recent articles, Kodak's long the Fade to black and Kodak is a Walking corpse of a company, and that makes us sad, Highlight the difficulty the once dominant American film-maker says. Kodak loses currently $ 70 million per month, in spite of some notable technology.

I have a Kodak inkjet printer at home, and creative memories using a Kodak digital press to produce history books and other products. For full details, the Wikipedia entry on the Kodak provides information about its past history and current products.

My speculation is that Kodak does not disappear but will instead use Chapter 11 restructuring to improve its balance sheets. What do you think? Will the Kodak banished to history pages or have a future?

Be the first to suffer this entry.

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Thursday, January 12, 2012

Creative Memories dictionary update

Creative memories has updated the creative memories dictionary. This long-awaited update clarifies the terms we use for digital and traditional products. New definitions include 4xD, cropping, color balance, color temperature, compression, dpi resolution, file format, full bleed, gutter, hue, opacity, pixelation, red eyes, sepia and trim size. If you find digital terminology confusing is this publication for you. Complete dictionary is available on the creative memories dictionary.

Be the first to suffer this entry.

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Tuesday, January 10, 2012

Apple iPod touch 8GB (4th Generation) - Black - Current Version

Apple iPod touch 8GB (4th Generation) - Black - Current VersionThe world's most popular portable gaming device is even more fun. Now available in black and white, iPod touch includes iOS 5 with over 200 new features, like iMessage, Notification Center, and Twitter integration. Send free, unlimited text messages over Wi-Fi with iMessage. Record HD video and make FaceTime calls. Visit the App Store to choose from over 500,000 apps. iPod touch also features iCloud, which stores your music, photos, apps, and more√Ďand wirelessly pushes them to all your devices.

Price: $199.00


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