Online video marketing is quickly moving to the forefront of marketing strategies. Videos offer business owners the opportunity to provide personalized advertising messages to the masses. Before implementing marketing campaigns it is important to become educated about the process. Creating powerful advertising videos requires careful consideration and a solid marketing plan.
The great thing about online video marketing is the numerous opportunities for sharing videos. Some of the most popular venues include video publishing sites such as YouTube and Hulu. Videos can also be shared via social platforms such as Facebook and MySpace, as well as business websites and blogs.
Some people are a little gun-shy about being in front of or behind the camera. If you aren't comfortable being the star of ad campaigns, consider hiring local actors or students majoring in drama, arts, photography or marketing. College students can be an invaluable asset in creating online video advertisements. They offer fresh perspective and are eager to learn. Not to mention they normally charge a lot less for services rendered.
Another great aspect of video marketing is you don't even have to own a video camera to participate. Videos can be made by incorporating a variety of still photos, graphics, clipart and text. Music can enhance videos, but do not use copyrighted material. It's illegal and it's not right. Don't set yourself up for a lawsuit and pay for legal use.
It's smart to visualize the end result before starting your project. Considerations should include dimensions, length, size, and how the video will be viewed. Many people are viewing everything on their cell phones. If your demographic market primarily uses handheld devices consider optimizing videos for cell phone viewing.
When it comes to mobile marketing it is best to keep videos short, sweet, and to the point. Not everyone has unlimited data plans. If you're eating up their airtime sending messages they don't want, you will lose your subscriber.
Video publishing websites are better suited for presenting longer marketing videos. However, you can also tap into this market by purchasing ad space. Chances are you've seen an advertisement before being allowed to watch an online video. Sponsors pay for ad space so they can grab the attention of every person who wants to watch that specific film.
When videos are published online it is important to determine the best keywords associated with the marketing message. The most important keyword should be included in the title and within the video. This strategy helps search engines locate and categorize the video so people can find it when they conduct a search. If you aren't familiar with SEO, it's a good idea to learn about it. SEO is an important element for anyone conducting business online.
Close your marketing video with a call-to-action statement and include a link to your website. If selling a particular product or offering an exclusive discount that is not offered on the home page, include the exact URL where the information is presented. Do not make visitors hunt for the product you ask them to buy.
Online video marketing offers everyone the opportunity to establish relationships and build trust with customers. Let people get to know the real you. If you're funny, let your sense of humor shine. If you're a techno-geek, share your passion for things that have made your life easier. Being real is the fastest way to attract loyal customers.
If you're unfamiliar with this online marketing strategy, start slow and learn the ropes. The Internet offers a wealth of resources for how to make advertising videos, editing software, digital cameras and everything else you need to engage in powerful online marketing campaigns.
Unleash the power of online video marketing and launch your business to a new level. Learn how to build customer confidence, develop solid online marketing plans, and utilize an arsenal of advertising tools at www.OnlineMarketingDNA.com.
No comments:
Post a Comment