Can't see video? Click here: Mark Schaefer talks Helen Brown
This video will be what you think! On a recent trip to Boston, I have to catch up with Helen Brown, that is just my friend and customer, but also a brilliant thinker and strategist in respect of the search.
Why?
Its livelihood depends on it! Her firm helps nonprofits thrive through the expert research, education and advice on donor strategy. Search engines are the life blood of its business.
So imagine my surprise when I described the phenomenon, which is for all of us. How Google provides each of our search based on our search history is inexorably restriction options and the quality of our search. In this short video interview with Helena describes the strategy of "take", as well as a new tool called Google Verbatim, which is designed to re-open the search options for all of us.
You have learned something from this video? Let me know your thoughts in the comments.
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